REALTORS® Share Tips for Communicating Through Cultural Nuances and Language Barriers

Here is a list of tips from three REALTORS® who have made working with new Canadians and meeting their needs an essential component of doing business.

Hong Wang

REALTOR® and associate broker from Calgary, Alberta

First and foremost, Wang recommends REALTORS® communicate in clear, day-to-day language, not real estate jargon. This is good practice, regardless of your client’s spoken language.

It may seem obvious, but Wang says you should always stick to the truth. She notes, sometimes clients will ask questions when they already know the answer because they are gauging whether they can trust you. If you don’t know an answer, explain that you’ll find out for them.

Like with any client, you need to listen to their wants and needs. With some clients these wants may appear to be a little thing to you but could be hugely important to them, says Wang. “This is where cultural preferences can be a deal breaker.”

For example, for some Chinese clients, how the entry door faces the street and even the slope of the street, can suggest fortune flowing toward the house or away. Pay attention to the house and its surroundings.

“Be willing to observe and learn new cultural practices. Knowing your client goes a long way,” says Wang.

When Wang was showing homes to a Muslim family, she knew not to rush them into the property as she realized it was important for the mother to always say a little prayer before entering the house, because, in her culture, it signified she was respectfully entering another person’s home.

“Always have and show patience” when you face hurdles and ensure the client knows you are trying to get them what they want, says Wang.

In Calgary, there’s been an influx of families from India, which Wang says has prompted a growing market of purpose-built multigenerational houses that have suites. Wang is adapting to this market and growing her client base.  

“You never know who will come to you; try and be prepared,” Wang says.

Read the full article here or contact Hong today to begin your real estate journey in buying or selling. 

Contact Hong Wang